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Sales reports are critical for driving revenue growth for sales teams in any industry. Reports and metrics reveal vital information about a company’s sales performance, including data on sales by product or service, by customer or market segment, and by salesperson or region.

Sales managers use sales reports for forecasting, monitoring the sales funnel, determining the performance of marketing campaigns, and identifying weaknesses. IDC research showed that data-driven organizations achieve significantly better results, from improved employee engagement to increased profits. 

Let’s take a closer look at how you can use sales reports to drive revenue growth and exceed your 2023 sales targets.

Why Salesforce?

Salesforce is a popular CRM (customer relationship management system) used to monitor customer interactions within the sales process. Each sales rep logs customer information and related sales activities. The system guides day-to-day workflows for the sales team to track qualified leads and action items throughout the sales cycle.

All this valuable Salesforce data feeds into real-time metrics and KPIs (key performance indicators) to inform revenue operations. Powerful reporting and analysis functionality generate graphs that help sales leaders visualize win rates, month-over-month forecast performance, sales funnel health, and more.

By consistently monitoring KPIs, sales managers can evaluate sales strategies and make quick data-driven decisions to improve resource utilization and drive growth. In fact, a Forrester Consulting survey found that businesses that rely on data to make decisions are 58% more likely to exceed their revenue targets. 

The Top 5 Salesforce Reports to Drive Revenue Growth in 2023

Here are the top five Salesforce Reports sales leaders should regularly monitor to ensure they exceed their 2023 sales targets.

Sales Pipeline Report

The sales pipeline report provides a visual representation of the values and number of opportunities you have at different stages of the sales process. At a quick glance, you can tell if your sales team has a healthy sales funnel to meet current and future sales targets.

Sales Forecast Accuracy Report

A sales forecast accuracy report compares the predicted revenue to the actual revenue. It helps sales leaders monitor the accuracy of the forecasting process and identify market trends.

Sales Performance Reports

Sales performance reports provide data on the performance of individual salespeople and teams, such as their win rates, average deal size, and conversion rates. Monitor these reports daily, weekly, and monthly (depending on your business) and benchmark them against previous results to identify concerns early.

Lead Conversion Report

A lead conversion report tracks the number of leads and open opportunities and their progress through the sales process. Measuring the success rate of converting leads into customers provides an early indication of future sales and trends.

Customer Retention Report

A customer retention report measures the percentage of customers that continue to do business with a company over a certain period of time. It helps identify ideal customer profiles and measure the effectiveness of customer retention strategies.

The Benefits of Outsourcing Salesforce Reporting

Don’t spend another minute contemplating how to resource a new business intelligence department–consider outsourcing Salesforce reporting to a team of experts.Here’s what you can expect by doing so.

Access to Expertise

While Salesforce offers a variety of built-in reports, organizations often require custom reports to show the most valuable insights specific to their business. Outsourcing Salesforce reporting allows companies to access the expertise of experienced professionals who can help them generate actionable reports and graphs.

Efficiency

Creating custom reports and sorting through the data can be time-consuming, especially for a novice. Outsourcing Salesforce reporting can save companies time and resources by allowing them to focus on their core business activities while leaving the reporting to experts.

Quick Decision-Making

When your sales managers are consistently getting the same graphs delivered to their inbox, they will be able to identify red flags quickly. Instead of swimming in spreadsheets for more insights, sales leaders can make data-driven decisions to avoid missed sales opportunities and achieve sales goals.

Interrupt Media Can Help You Get the Most From Salesforce

Interrupt Media specializes in helping organizations get the most out of their Salesforce CRM. We provide expertise on how to use Salesforce to improve your sales pipeline, increase forecast accuracy, boost sales performance, and enhance customer retention.

Our team of experts is committed to your success. We turn Salesforce data into valuable information, creating reports that deliver the most actionable insights for your decision-makers. Our tailor-made solutions are sure to suit your business goals and budget. 

Are you ready to beat your revenue goals with a data-driven approach? Chat with a strategist today to see why businesses are partnering with Interrupt Media to unlock the potential of Salesforce reports.