What is Content Optimization, Why It Matters, and How To Do It Well
I have been pretty vocal lately, both on LinkedIn and with my team on the...
Resources
Author: Katie Terrell Hanna
How to Get 5X ROI Through Email Automation
Email automation has become a critical component of successful B2B marketing strategies. Recent email marketing...
How to Create a Marketing Calendar (Plus Free Template)
The digital marketing world is a whirlwind of different ideas, trends, and technologies cropping up...
The Ultimate Guide to Naming Conventions For All Your Assets
One of the most important aspects of organizing your digital asset management is having naming...
5 Best Practices for Creating an Evergreen Webinar
One of the best ways to generate leads and revenue is through content, like an...
The Delicate Dance Between Strategic Planning and Marketing Strategies
The Delicate Dance Between Strategic Planning & Marketing Strategies All businesses need strategies and plans...
Agile Marketing and Sprint Planning: What You Need to Know
Agile Marketing and Sprint Planning: What You Need to Know Most people associate “agile” with...
Inbound Marketing vs. Outbound Marketing: What’s the Difference?
Digital technologies have transformed marketing in unimaginable ways, but in some ways, it still feels...
Project Management Tips for Marketers Who Are Strapped for Time
If you're a time-pressed marketer, project management is essential. In fact, project management may be...