One of the best ways to generate leads and revenue is through content, like an evergreen webinar, that you can leave out there for people to always find in times of need when it comes to digital marketing. 

An evergreen webinar is a presentation that is always up-to-date and relevant, meaning you can promote it repeatedly without having to update the content because it will always be helpful for your target audience. 

In this article, we’ll discuss the best practices for creating an evergreen webinar and the automation for webinar marketing so you can focus on other essential aspects of your business without worrying too much.

What is an evergreen webinar?

First, let’s start with the basics: What does evergreen mean? 

Evergreen refers to a type of search-optimized content, and the result remains relevant and “fresh” for readers over a lengthy period. Of course, you might believe that all online content is long-lasting; after all, a blog post doesn’t immediately vanish when it’s published. 

Evergreen content, on the other hand, is unique. Your niche’s concepts or core practices are frequently evergreen content topics. It remains relevant long after it was published, with search traffic increasing over time. There are tons of ways to create evergreen content! 

Webinars are one of the best forms of evergreen content. Why? Because if it’s an automated webinar, it won’t require much work afterward, saving additional time and money. It can be used repeatedly to continue adding value to your business. 

Most webinars are tutorials or educational videos and will always be relevant to your audience. You can keep using that video to repurpose content and sell it with the same information. 

What are the benefits of an evergreen webinar?

Evergreen Webinars are a great way to generate leads and revenue for your business. They’re also an easy way for you, as the different types of evergreen webinars (Such as educational or case studies) can accommodate your business’s needs.

You can make these types of presentations at any point during the year. Remember to research what topics people might be interested in hearing about now, so you always have that sense of urgency, and adding a CTA at the end will help you sell your services.

With evergreen webinars, you can automate your sales process, generate leads in your sleep, get new customers without spending money on ads. Just remember to always follow up on this process.

There are many benefits to using evergreen webinars in your business. First and foremost, they automate the sales process. You can set them up once and let them run without doing any additional work. 

Pro tip: Even though they don’t require much effort after it is done, always keep promoting it. Like our tips? Here are five more on how to create effective webinars.

Planning an Evergreen Webinar

Before creating the evergreen webinar, you must prepare the foundation to ensure that your audience will love it. Here are some tips:

1. We first start by researching what evergreen webinars are doing well right now.
2. We then look at their structure, what the slides look like, how long they last, etc. Some people do webinars out of live events, which might be difficult for evergreen webinars.
3. Think of some topics in your niche that will always remain important. Then, ask yourself what is the first thing that your audience needs to know about your topic? And, prepare for that presentation!

Once we have this information, we can start creating our evergreen webinar! This is where the real fun begins: You get to make a presentation that will be used repeatedly without having to update any of the content! 

So make sure you keep your evergreen webinar up-to-date by adding new slides, videos, and so on!

Executing an Evergreen Webinar

First, you’ll need to set up a webinar software that will work for you and your business. Many different webinar platforms offer services for business owners. Some of them make them interactive and have a registration page. We recommend EverWebinar or EasyWebinar.

Once you have chosen a platform, it’s time to start setting it up! This process can take some time, so be patient, and don’t be afraid to ask for help from their support team. 

An essential part of creating an evergreen webinar is the content. Make sure it is high quality and value to your audience. Probably, this will be their introduction to your niche, and with a good content marketing strategy, your brand can become the go-to on the subject. 

You’ll also want to create a sales funnel that leads customers from registration to purchase, with an email sequence to thank them for participating in your webinar and maybe another one to new people in your community so they can check it out. An updated email list created with lead generation will help you with this. 

Building an evergreen webinar funnel will help you turn followers into subscribers, and the more webinar attendees it has, the most considerable passive income you’ll have in the long run. 

You should promote your evergreen webinar like crazy! Send out emails, post on social media, and use any other marketing strategies you have at your disposal at any moment in time, so your evergreen webinar keeps selling weeks after launch.

Finally, test and tweak until you have a system that works perfectly for you. Once your first webinar is ready, it is easier to do more!

Best Practices for Creating an Effective Evergreen Webinar

Automating your marketing efforts is a great way to save time and increase efficiency. However, when it comes to evergreen webinars, there are a few best practices that you’ll want to keep in mind:

1. Research topics on-demand: Look at what evergreen webinars are doing well and see how they’re structured. This will give you a good idea of what works and what doesn’t for these presentations!
2. Make sure you promote your evergreen webinar as much as possible! This means sending out email blasts, posting them on social media, and even including them on your landing page.
3. Use some of the evergreen content from the webinar for your social media. This is a great way to repurpose content and promote your webinar. 
4. Include a video: Adding a video to your evergreen webinar can be a great way to engage attendees and keep them interested throughout the entire presentation.
5. Keep the presentation on point, engaging, professional, and on-brand. So people always understand your company’s value, all of your work should reflect that. For example, a live webinar might be more complicated to polish than what you thoroughly prepare.

By following these best practices, you’ll create an evergreen webinar that people will love and want to attend repeatedly!

How Interrupt Media Can Help You Launch a Webinar

By having this one presentation that you can promote time and time again, you’ll free up more of your valuable time to work on other aspects of your business- like sales and customer support! 

In addition to that, evergreen webinars are also a fantastic way to increase brand awareness. When people see that you’re always offering new and exciting content, they’ll be more likely to remember who you are and what you do! 

Don’t have the resources to get that first webinar off the ground? Interrupt Media can help!

We are a full-stack digital marketing agency that specializes in demand generation campaigns. We can help you create an evergreen webinar that’s on topic for your brand and goes in hand with your content marketing strategy!

Contact us for more information and start today.

Topics: B2B Marketing, Content Marketing, Demand Generation, Digital Marketing, Webinars