How to Define Your Ideal Customer Profile (ICP)
Too many marketers waste time and money marketing to the wrong companies and the wrong...
Resources
Content Type: Guides
The Quick Reference Guide to Using Salesforce for B2B Sales
Salesforce is a powerful and versatile customer relationship management (CRM) platform that helps B2B buyers...
The Cost of Outsourced Marketing Services vs Hiring an In-House Marketing Team
Outsourced marketing services are designed to help businesses achieve their desired goals by providing expert...
How to Increase Revenue Through Data Hygiene
Imagine you're about to send out a targeted email campaign to your top customers, but...
10 Best Practices to Building a B2B ABM Marketing Strategy
Account-Based Marketing (ABM) is an increasingly popular strategy in the B2B marketing space. In 2021,...
5 Outsourced Salesforce Reports to Drive Revenue Growth in 2023
Sales reports are critical for driving revenue growth for sales teams in any industry. Reports...
What is Growth Marketing and Why You Should Be Doing It
What is Growth Marketing and Why You Should Be Doing It Are you ready to...
How to Create a Marketing Calendar (Plus Free Template)
The digital marketing world is a whirlwind of different ideas, trends, and technologies cropping up...
The Ultimate Guide to Naming Conventions For All Your Assets
One of the most important aspects of organizing your digital asset management is having naming...