Getting the attention of your target customers? Don’t to leave anything to chance. At Interrupt Media, we provide email marketing strategy, customer relationship management (CRM), and marketing and sales funnel optimizations so you can streamline your marketing operations and convert more prospects into paying customers.
We can help you simplify your email marketing efforts, get the most out of your marketing budget and make sure that your sales and marketing teams have the resources they need to be effective.
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Our CRM and email marketing services include:
Outsourced Marketing and Sales Operations
- Customer relationship management (CRM) and lead management of systems like Salesforce and Hubspot
- Marketing automation of email marketing campaigns
- Build out of landing pages and personalized emails
- Contact list management and segmentation
CRM & MAT Administration
- Reporting: ROI, Funnel Metrics, KPIs
- Lead scoring and grading
- Implementation of automation rules and nurture sequences
- Audits and the building of sales and marketing processes
Platform Migrations
- Database audits and enrichment projects
- Implementation of automation rules and nurture sequences
- Migration of records, email templates, lists, and workflows.
Website Development and Design
- Custom website and WordPress development
- UI/UX design development and wire framing
- Frontend and backend, custom add-ons, code review
- Corporate identity design/branding
Why Hire a MOPs Team For Email Marketing?
Increasing revenue requires more than just having a great product or offering. You need a well-oiled marketing machine that can generate leads, use CRM and marketing automation to nurture them, and a well-equipped sales team to close the deals. And that’s where we come in.
We can help you fine tune your sales marketing processes, automate email marketing campaigns with personalized communication that will generate qualified leads, and provide detailed metrics and reporting on your progress.
Our Process
When you work with Interrupt Media, we’ll take the time to get to know your business, understand your goals, and develop a customized plan to get you where you want to be.
Our process is simple and efficient, and it starts with a discovery call. During this call, we’ll discuss your needs and expectations, as well as answer questions you may have. Other steps in the onboarding process include:
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Tech stack audit
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Definitions and workflows review
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Database health check
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Understanding your customer journeys
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Evaluate existing emails and landing pages (where appropriate)
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Discussion on approach
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Project timeline
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Agreement on objectives
Case Study: SoundHound
SoundHound Inc. is an AI audio and speech recognition company founded in 2005 that develops speech recognition, natural language understanding, sound recognition and search technologies.
When SoundHound approached us, they were planning to roll out a new product offering that required a different data model than their existing business lines. This difference also required that the new business unit be separated from the other lines for data visibility and integrity.
As they didn’t have the internal resources to support a project of this size, they decided to partner with Interrupt Media to help plan and execute the build.
Solution: We built out custom Salesforce architecture to support SoundHound’s new product offering, implemented automations and integrations to ensure AE’s and SDR’s received leads in a timely manner, and ensured data integrity to maximize efficiency in the new instance.To do this, we built a custom app within their current Salesforce instance that allowed for the separation of data and records while allowing leadership the ability to report on both business lines separately, and together.
Results were:
- Improved Salesforce page design with dynamic layout provides all the info reps required, in one place
- Reduced user clicks and data input through automation and integration
- Customized actions within the Salesforce instance to assist with external web based prospecting
- Automated lead assignments to ensure leads don’t become stagnate
- Automated territory assignment to keep leads going to the proper teams
"The Interrupt folks have become a seamless extension of our marketing operations team and an important thought partner in maturing our Salesforce infrastructure."
Andrew Weisselberg
Head of Demand Generation & Digital Marketing at SoundHound