Email Marketing That Makes an Impression
When it comes to getting the attention of your target customers, you don’t want to leave anything to chance. At Interrupt Media, we provide email marketing strategy, customer relationship management (CRM), and marketing and sales funnel optimizations so you can streamline your marketing operations and convert more prospects into paying customers.
We can help you simplify your email marketing efforts, get the most out of your marketing budget and make sure that your sales and marketing teams have the resources they need to be effective.
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Our CRM and email marketing services include:
- Customer relationship management (CRM) and lead management
- Marketing automation of email marketing campaigns
- Contact list management and segmentation
- Including Zoominfo, DiscoverOrg, and more
- Database audits and enrichment projects
- Implementation of automation rules and nurture sequences
- Audit and build of sales and marketing processes
- Build out of landing pages and personalized emails
- Implementations and migration for your marketing automation platforms
- Including Pardot, Hubspot, Marketo, Sendgrid, Eloqua, Autopilot, Outreach, and more
- Reporting: ROI, Funnel Metrics, KPIs
- Lead scoring and grading
- Salesforce & Hubspot administration
- Creation of Salesforce workflows, triggers, campaigns, reports, and dashboards
Why Hire a MOPs Team For Email Marketing?
Increasing revenue requires more than just having a great product or offering. You need a well-oiled marketing machine that can generate leads, use CRM and marketing automation to nurture them, and a well-equipped sales team to close the deals. And that’s where we come in.
We can help you fine tune your sales marketing processes, automate email marketing campaigns with personalized communication that will generate qualified leads, and provide detailed metrics and reporting on your progress.
Our Process
When you work with Interrupt Media, we’ll take the time to get to know your business, understand your goals, and develop a customized plan to get you where you want to be.
Our process is simple and efficient, and it starts with a discovery call. During this call, we’ll discuss your needs and expectations, as well as answer questions you may have. Other steps in the onboarding process include:
- Weekly status phone calls with your account manager
- Systems and process overview
- Project timeline
- Initial discovery
- Buyer and sales questionnaire
- Understanding your customer
- Discussion on approach
- Agreement on objectives
Then, we’ll work closely with you, meeting routinely to discuss the progress of automated email campaigns and performance metrics to ensure we achieve your desired outcomes.
Why Work With Interrupt Media?
Below you’ll find a cost comparison showing in-house costs for hiring a marketing operations team vs using Interrupt Media.
SoundHound
SoundHound Inc. is an AI audio and speech recognition company founded in 2005 that develops speech recognition, natural language understanding, sound recognition and search technologies.
When SoundHound approached us, they were planning to roll out a new product offering that required a different data model than their existing business lines. This difference also required that the new business unit be separated from the other lines for data visibility and integrity.
As they didn’t have the internal resources to support a project of this size, they decided to partner with Interrupt Media to help plan and execute the build.
During this ongoing partnership with SoundHound, our team has succeeded in:
- Surpassing expectations of deliverable timeline 99% of the time
- Improved Salesforce page design with dynamic layout provides all the info reps required, in one place
- Reduced user clicks and data input through automation and integration
- Customized actions within the Salesforce instance to assist with external web-based prospecting
- Automated lead assignments to ensure leads don’t become stagnate
- Automated territory assignment to keep leads going to the proper teams
“The Interrupt folks have become a seamless extension of our marketing operations team and an important thought partner in maturing our Salesforce infrastructure,” said Adam , Head of Demand Generation & Digital Marketing at SoundHound.
