You need leads that convert to pipeline and revenue, using a comprehensive lead generation strategy that isn’t just capturing business leads, but ensuring that each is a qualified lead.
That’s where Interrupt Media can help.
Our nimble lead generation performance marketing services encourage CEOs, VPs, and Directors of Marketing to act more nimbly and stand toe-to-toe against their competition. We customize our approach for each client based on their goals and systems.
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Our full-stack digital marketing and lead gen services include:
Lead Generation
- Building/managing customized multi-channel lead generation marketing campaigns
- Generating high quality leads and management of the sales pipeline
- TAM and SAM Analysis of Your Company Against Your Direct Competitors
- Lead Nurturing with Automated Email Sequences and Unique CTAs To Illicit Action
CRO
- Auditing, Identifying and Classifying Your Ideal Customer Profile (ICP)
- Developing Interactive Full-Funnel Attribution Dashboard
- Measuring Conversion Rate of Quality MQLs
- Optimizing On- and Off-Page Performance Marketing Campaigns
SEO + Organic Social
- Full SEO Audits; Inclusive of Technical, On-Page SEO, and Off-Page SEO
- Competitor Analysis of Organic and Paid Media
- On-Page SEO Optimizations, Inclusive of Content Strategy
- Expand brand presence using fully built organic social campaigns
Paid Media
- Audit of Paid Media Performance, Providing a Paid SWOT Analysis
- Use Website Content To Engage and Nurture in Programmatic Funnels
- Capture Customers With Higher Intent to Purchase on Google Ads
- Create Demand Generating Paid Social Media Campaigns
Why Work With a Lead Generation Agency?
Lead generation and performance marketing require a strategic approach and a keen understanding of user behavior. That’s where a demand generation team like Interrupt Media comes in.
Whether you’re trying to grow your website visitors, generate qualified leads, nurture your existing customers, improve your go-to-market business model, or to find and convert more potential customers, Interrupt Media can help.
We specialize in strategizing and executing comprehensive campaigns and lead services that deliver results and help you improve your marketing strategy while providing a consistent flow of new leads.
Our Process
When you work with Interrupt Media, we’ll take the time to get to know your business, understand your goals, and develop a customized plan to get you where you want to be.
Our lead generation process is simple and efficient, and it starts with a discovery call. During this call, we’ll discuss your needs and expectations, as well as answer questions you may have.
Other steps in the onboarding process include:
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Funnel metrics assessment
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GTM evaluation
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ICP and Persona review
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Understanding your customer journeys
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Systems and process overview
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Discussion on approach
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Project timeline
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Agreement on objectives
CASE STUDY: Reciprocity
Reciprocity is a leading Governance, Risk, and Compliance (GRC) software company that helps Information Security teams better manage their risk and compliance initiatives. For the last 4 years, we have been responsible for leading their demand generation and SEO content initiatives.
We built and optimized an effective marketing funnel with a new tech stack, multi-channel campaigns, SDR team, and high velocity, high-volume content marketing program.
We helped Reciprocity achieve over 500% growth in annual pipeline generation and 100%+ YoY growth for the last 4 years.
"We wouldn’t have been able to achieve what we did without the Interrupt Media team. They took our marketing initiatives from ground zero to a highly successful growth engine."
Ken Lynch
Former CEO of Reciprocity