B2B Custom List Building Services

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At Interrupt Media, our custom email lead list building services help Directors and VPs of Marketing, Sales Ops, and Rev Ops to increase the chances of successful lead generation and customer acquisition while providing valuable insights into the target audience, which can help sales teams to craft more effective sales messages and strategies.

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Our full-stack digital marketing and lead gen services include:

List Generation

  • Identify target industries, Ideal customer profile (ICP), and decision-maker titles within those industries that align with your products or services.
  • Collect and compile business contact data from various high-quality sources, including ZoomInfo and DiscoverOrg, LinkedIn, and directories to create a comprehensive prospect list of relevant contacts.
  • Provide data insights and recommendations to the sales organization on how to craft more effective sales messages and strategies.

List Health Management

  • Append missing contact data to existing contact lists, such as company name, company size, email addresses, phone numbers, and job titles.
  • Segment lists into smaller groups based on specific demographics or criteria, such as industry, job title, or location.
  • Create targeted email lists for specific industries, job titles, and decision-makers.
  • Cleanse your B2B contacts within your CRM to remove inaccurate or outdated information.

Perfmorance Marketing

  • Building/managing customized multi-channel lead generation marketing campaigns
  • Generating high quality leads and management of the sales pipeline
  • TAM and SAM Analysis of Your Company Against Your Direct Competitors
  • Lead Nurturing with Automated Email Sequences and Unique CTAs To Illicit Action


  • Auditing, Identifying and Classifying Your Ideal Customer Profile (ICP)
  • Developing Interactive Full-Funnel Attribution Dashboard
  • Measuring Conversion Rate of Quality MQLs
  • Optimizing On- and Off-Page Performance Marketing Campaigns

Why Work With A Custom List Building Agency To Achieve Your Goals?

Working with a custom lead list of new prospects, like the kind Interrupt Media can provide, can help you better identify and target the most relevant and valuable personas for your business, which can help to improve your marketing and sales efforts. 

Our expert email list building services can help streamline your lead generation and management processes, which can help to improve your overall marketing and sales efficiency. 

Our Process

When you work with Interrupt Media, we’ll take the time to get to know your business, understand your goals, and develop a customized plan to get you where you want to be.

Our lead generation process is simple and efficient, and it starts with a discovery call. During this call, we’ll discuss your needs and expectations, as well as answer questions you may have.

Other steps in the onboarding process include:

  • Funnel metrics assessment
  • GTM evaluation
  • ICP and Persona review
  • Understanding your customer journeys
  • Systems and process overview
  • Discussion on approach
  • Project timeline
  • Agreement on objectives

CASE STUDY: Reciprocity

Reciprocity is a leading Governance, Risk, and Compliance (GRC) software company that helps Information Security teams better manage their risk and compliance initiatives. For the last 4 years, we have been responsible for leading their demand generation and SEO content initiatives.

We built and optimized an effective marketing funnel with a new tech stack, multi-channel campaigns, SDR team, and high velocity, high-volume content marketing program.

We helped Reciprocity achieve over 500% growth in annual pipeline generation and 100%+ YoY growth for the last 4 years.

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"We wouldn’t have been able to achieve what we did without the Interrupt Media team. They took our marketing initiatives from ground zero to a highly successful growth engine."

Ken Lynch
Former CEO of Reciprocity