Our Results
We Build the Foundation to Create Effective Funnels and Increase Pipeline
Case Studies
Problem
Teams were functioning in siloes, often with competing priorities and goals. Inconsistency in how tools were being used, and performance of email campaigns was tracked and reported.
Solution
We streamlined a scalable email production process and created an email ticketing system. We simplified lead management, segmentation, scoring and grading and built a unified marketing calendar to align campaign goals and coordinate across teams.
Results
Over 3.6M emails sent in 2022. 800+ asset downloads. 320 content pieces written and published to facilitate marketing nurture campaigns, sales enablement, SEO and customer marketing. Strong improvement in sales enablement and enhanced collaboration between teams. MVPs of major initiatives created (i.e. Free Trial, Win back, etc).
How We Helped
Broadly, a growing reputation management software company, came to Interrupt Media when their VP of Revenue Operations needed help scaling their Marketing Operations and email automation. They also needed support for their Sales, Marketing, Customer Support, and Business Development teams and campaigns.
Working with Interrupt Media was a game-changer for our marketing operations. They were able to take a complex system of siloed teams and develop strategies that enabled us to collaborate more effectively, accelerate campaign production and execution, and maximize the ROI of our campaigns.
Problem
Not enough pipeline and little marketing infrastructure to achieve revenue goals.
Solution
Build and optimize effective marketing funnel with new tech stack, multi-channel campaigns (heavy emphasis on SEO content creation) and new SDR team.
Results
Over 500% growth in pipeline generation. 100%+ YoY growth for 4 years in a row.
How We Helped
Reciprocity is a leading Governance, Risk, and Compliance (GRC) software company that helps Information Security teams better manage their risk and compliance initiatives. We were responsible for leading their demand generation initiatives until they were able to build an in-house team. At one point we were generating 40 pieces on SEO-optimized content per month as well as running 1-2 webinars per month to generate leads.
Tools used: Pardot, Salesforce, Discoverorg, ZoomInfo, Capterra, Google Adwords, LinkedIn, Facebook, Bing, Ahrefs, Trello, Asana
We wouldn’t be where we are today without the Interrupt Media team. They’ve taken our marketing initiatives from ground zero to a highly successful growth engine.
Problem
Increase webinar registrations.
Solution
We conducted an extensive segmentation exercise, personalized their email outreach, A/B tested the landing page and email copy, and built a post-webinar email sequence that offered a free assessment.
Results
A 90% increase in registrations from the previous webinar and a 100% increase in booked meetings.
How We Helped
Auritas is a leading Enterprise Data & Document Management company. As an SAP partner for over 15 years, they’ve helped companies become clean, lean, and compliant.
Tools used: Constant Contact, Active Campaign, Salesforce, Mautic, LinkedIn
We were impressed with how Interrupt approached our segmentation and messaging. Our webinar campaign was definitely better because of it.
Problem
Very little visibility into campaign and channel performance. Campaigns needed to be more thoughtful and multi-channel.
Solution
Implementation of lead definitions, scoring and lead to opportunity workflows. Created an in-house email and landing page production team.
Results
8-figure increase in revenue, best quarters in pipeline creation, and visibility into channel ROI for each business line.
How We Helped
cPrime is an agile consulting firm that is the largest reseller of Atlassian software in North America. Our team was responsible for improving their marketing operations and demand generation efforts.
Tools used: Pardot, Salesforce, Discoverorg, Google Adwords, LinkedIn
The Interrupt team really helped us substantially beef up our Marketing and Sales operations efforts. They’re experts in Salesforce & Pardot and gave us the framework to build multi-channel campaigns that helped us hit our pipeline and revenue goals.
Problem
Client was planning new product launch that required a different data model and Salesforce instance separated from other business lines for data visibility and integrity and didn’t have the internal resources to support a project of this size.
Solution
We built a custom app within their Salesforce instance that allowed for the separation of data and records while allowing leadership the ability to report on both business lines separately, and together.
Results
Met 99% SLA. Improved Salesforce page design with dynamic layout. Reduced user clicks and data input through automation and integration. Customized actions within Salesforce. Automated lead assignments. Automated territory assignments.
How We Helped
SoundHound Inc. is an AI audio and speech recognition company founded in 2005 that develops speech recognition, natural language understanding, sound recognition and search technologies.
The Interrupt folks have become a seamless extension of our marketing operations team and an important thought partner in maturing our Salesforce infrastructure.
Problem
Coyotecreek’s website was outdated and the back-end was not-user friendly. They also had limited resources to manage a refresh project.
Solution
Rebuilt back-end code to allow staff substantial flexibility to customize pages. Rebuilt the front end as well. Project was completed on time and without bugs.
Results
15% decrease in time spent updating pages by users. 20% faster page load times. Improved user experience.
How We Helped
Coyote Creek is a professional services firm headquartered in Silicon Valley. We were responsible for the project management and development of Coyote Creek’s website refresh project. This includes a resources page that contains various types of content on a variety of topics under their expertise.
Tools used: Pardot, Salesforce, Discoverorg, Station A, Wrike, Mindmap, Jira
The Interrupt team was extremely helpful in making sure that we hit our deadlines and goals. They turned around the development work quickly and my team was pleased with how easy it was to use the back end.