Not enough pipeline and little marketing infrastructure to achieve revenue goals.
Build and optimize effective marketing funnel with new tech stack, multi-channel campaigns and new SDR team.
Over 500% growth in annual pipeline generation. 100%+ YoY growth for the last 4 years.
Reciprocity is a leading Governance, Risk, and Compliance (GRC) software company that helps Information Security teams better manage their risk and compliance initiatives. For the last 4 years, we have been responsible for leading their demand generation initiatives.
Tools used: Pardot, Salesforce, Discoverorg, ZoomInfo, Capterra, Google Adwords, LinkedIn, Facebook, Bing, Ahrefs, Trello, Asana
We wouldn’t be where we are today without the Interrupt Media team. They’ve taken our marketing initiatives from ground zero to a highly successful growth engine.
Very little visibility into campaign and channel performance. Campaigns needed to be more thoughtful and multi-channel.
Implementation of lead definitions, scoring and lead to opportunity workflows. Created an in-house email and landing page production team.
8-figure increase in revenue, best quarters in pipeline creation, and visibility into channel ROI for each business line.
cPrime is an agile consulting firm that is the largest reseller of Atlassian software in North America. Our team was responsible for improving their marketing operations and demand generation efforts.
Tools used: Pardot, Salesforce, Discoverorg, Google Adwords, LinkedIn
The Interrupt team really helped us substantially beef up our Marketing and Sales operations efforts. They’re experts in Salesforce & Pardot and gave us the framework to build multi-channel campaigns that helped us hit our pipeline and revenue goals.
Lack of resources to formulate a Marketing Operations team.
Created an in-house email and landing page production team. Led the implementation of multiple data enrichment tools and projects.
Updated lead scoring program. Fixed 100+ malfunctioning landing pages. Resolved 3K+ log errors. Archived out-dated fields for 400+ forms.
Veeva is a publicly traded company and industry leader in the life sciences CRM software tools space. For the last 6 months, we’ve been supporting their hyper growth by providing executive leadership to their marketing operations program.
Tools used: Pardot, Hubspot, Salesforce, Discoverorg, Biopharm, Vault
The Interrupt folks have become a seamless extension of our marketing operations team and an important thought partner in maturing our marketing operations efforts.
Coyotecreek’s website was outdated and the back-end was not-user friendly. They also had limited resources to manage a refresh project.
Rebuilt back-end code to allow staff substantial flexibility to customize pages. Rebuilt the front end as well. Project was completed on time and without bugs.
15% decrease in time spent updating pages by users. 20% faster page load times. Improved user experience.
Coyote Creek is a professional services firm headquartered in Silicon Valley. We were responsible for the project management and development of Coyote Creek’s website refresh project. This includes a resources page that contains various types of content on a variety of topics under their expertise.
Tools used: Pardot, Salesforce, Discoverorg, Station A, Wrike, Mindmap, Jira
The Interrupt team was extremely helpful in making sure that we hit our deadlines and goals. They turned around the development work quickly and my team was pleased with how easy it was to use the back end.