Our Results

We Build the Foundation to Create Effective Funnels and Increase Pipeline

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Case Studies

Interrupt Media

Problem

Not enough pipeline and little marketing infrastructure to achieve revenue goals.

Solution

Build and optimize effective marketing funnel with new tech stack, multi-channel campaigns and new SDR team.

Results

Over 500% growth in annual pipeline generation. 100%+ YoY growth for the last 4 years.

How We Helped

Reciprocity is a leading Governance, Risk, and Compliance (GRC) software company that helps Information Security teams better manage their risk and compliance initiatives. For the last 4 years, we have been responsible for leading their demand generation initiatives.

Tools used: Pardot, Salesforce, Discoverorg, ZoomInfo, Capterra, Google Adwords, LinkedIn, Facebook, Bing, Ahrefs, Trello, Asana

We wouldn’t be where we are today without the Interrupt Media team. They’ve taken our marketing initiatives from ground zero to a highly successful growth engine.

Ken Lynch Founder & CEO of Reciprocity
Interrupt Media

Problem

Very little visibility into campaign and channel performance. Campaigns needed to be more thoughtful and multi-channel.

Solution

Implementation of lead definitions, scoring and lead to opportunity workflows. Created an in-house email and landing page production team.

Results

8-figure increase in revenue, best quarters in pipeline creation, and visibility into channel ROI for each business line.

How We Helped

cPrime is an agile consulting firm that is the largest reseller of Atlassian software in North America. Our team was responsible for improving their marketing operations and demand generation efforts.

Tools used: Pardot, Salesforce, Discoverorg, Google Adwords, LinkedIn

The Interrupt team really helped us substantially beef up our Marketing and Sales operations efforts. They’re experts in Salesforce & Pardot and gave us the framework to build multi-channel campaigns that helped us hit our pipeline and revenue goals.

Zubin Irani Founder/CEO of cPrime
Interrupt Media

Problem

Lack of resources to formulate a Marketing Operations team.

Solution

Created an in-house email and landing page production team. Led the implementation of multiple data enrichment tools and projects.

Results

Updated lead scoring program. Fixed 100+ malfunctioning landing pages. Resolved 3K+ log errors. Archived out-dated fields for 400+ forms.

How We Helped

Veeva is a publicly traded company and industry leader in the life sciences CRM software tools space. For the last 6 months, we’ve been supporting their hyper growth by providing executive leadership to their marketing operations program.

Tools used: Pardot, Hubspot, Salesforce, Discoverorg, Biopharm, Vault

The Interrupt folks have become a seamless extension of our marketing operations team and an important thought partner in maturing our marketing operations efforts.

Nitsa Zuppas Chief Marketing Officer at Veeva
Interrupt Media

Problem

Stem’s website was outdated and the back-end was not-user friendly. They also had limited resources to manage a refresh project.

Solution

Rebuilt back-end code to allow staff substantial flexibility to customize pages. Rebuilt the front end as well. Project was completed on time and without bugs.

Results

15% decrease in time spent updating pages by users. 20% faster page load times. Improved user experience.

How We Helped

Stem is an industry leader in energy storage AI software. We were responsible for the project management and development of Stem’s website refresh project.

Tools used: Pardot, Salesforce, Discoverorg, Station A, Wrike, Mindmap, Jira

The Interrupt team was extremely helpful in making sure that we hit our deadlines and goals. They turned around the development work quickly and my team was pleased with how easy it was to use the back end.

Than Tran VP of Demand Generation at Stem
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