Over the years, the retail industry has undergone a transformation to cater to the rising popularity of the internet. Just like other businesses, retail companies have started to go digital and launch their online stores. This marked the start of eCommerce.
eCommerce or electronic commerce refers to the practice of buying and selling products and services or transferring funds or data through an electronic network. It is primarily done through the internet, which can easily be accessed by most individuals around the world.
The transactions done in eCommerce can be categorized depending on the parties involved. The buying and selling of goods, services, and data can be business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or consumer-to-business (C2B).
Boost Your eCommerce Sales Through SEO
As an entrepreneur, you might have already thought of ways on how to boost your sales. You might have offered various promos and freebies to your customers to entice them to buy your goods. You might have also used different digital marketing tools to support your marketing efforts.
If you are looking for more ways to increase your eCommerce sales, you should consider digital marketing segmentation. You can also try the following SEO strategies if you would like to boost your company’s sales by yourself.
Use the Right Keywords
Keywords are a crucial part of any SEO strategy. Through these words and phrases, your target audience can easily find your online shop.
You can start your keyword research by using Google’s Keyword Planner or Bing’s Keyword Research Tools to learn about the most popular keywords being used in relation to your business. Once you have an initial list of possible keywords that you can use for your online store, you should assess each one based on its popularity and competition. Make sure to choose keywords that will allow you to reach your target audience better without having to deal with too many competitors.
If you offer popular products or services and have a highly competitive market, you should choose long-tail keywords for your website. Aside from having lower competition, long-tail keywords make up half of the queries done on search engines. Thus, using this type of keyword can help you reach more of your target audience and improve your website’s conversion rates.
Create Great Content
Aside from treating your content as a medium where you can incorporate your keywords, you should consider it a tool that can help you convert prospects into customers. It can also be used as a shareable resource, which can help you reach more users online.
To guarantee that the content you publish successfully fulfills the purposes mentioned above, make sure that every piece is original, effective, and robust. Avoid making overstatements on your product descriptions, captions, and articles that can mislead your customers. This is especially important because you should be using your content to add to your customers’ trust instead of deceiving them.
Remember that customers trust the brand that provides the best, most relevant, most authoritative, and most engaging content. When you accomplish this, users will gravitate towards your company whenever they need a product or service that you offer.
Work on Your Product Description
Search engines prefer websites that publish original content. This includes product descriptions. So, if you want to get to Google’s or other search engine’s good side, make sure that the descriptions you provide for each of your products are unique.
It is understandable if you are tempted to copy and paste the descriptions provided by your manufacturer. After all, that is less work on your behalf.
However, you should know that other businesses might do this as well. This might cause you to commit unintentional plagiarism, which search engines would not like.
Aside from pleasing search engines, providing original descriptions for your products can benefit your customers. Having unique, well-written descriptions for your goods can give your users a more in-depth opinion about the products and a better-informed shopping decision.
Optimize Product Images
Including product photos on your website is essential to boosting your sales. Since customers cannot physically inspect the items they are buying online, they need images that show the exact product that they should be expecting.
Adding high-resolution pictures to your product listings can significantly improve your customers’ shopping experience. The photos you provide can help them visualize what they are buying and see if it meets their needs and preferences. You can also use these images to highlight the critical or unique attributes of the products you are selling to convince users to buy them.
It is recommended that you add a zoom-in function to your product photos. Doing so can help customers who would want to have a closer look at the items. You should also take and upload photos from different angles to provide users with a 360º view of the products.
Additionally, you should remember to add alt tags to your product photos. This is important because search engines and their crawlers cannot interpret images. So, if you do not describe what your images are about, search engines would not index them appropriately. You can also incorporate your relevant keywords in your alt tags to support your SEO efforts.
Use Social Media Networks
Although your social media activities do not directly impact your website’s rankings, they can still help you reach more of your target audience and drive traffic to your online store. This is why it is essential to integrate your SEO efforts with social media.
You can use social media websites like Facebook, Instagram, and Twitter to create and nurture relationships with your customers. When you use these platforms to engage with your target audience, you can show them a more human side of your company.
You can also use networking sites to provide better customer service. You can achieve this by answering users’ inquiries regarding your products through chat, comments, or tweets.
Optimize Your Website for Mobile
As more individuals rely on their mobile devices for their daily needs, more people also start using their phones and tablets to purchase products online. More than 55% of internet users shop online.
To address this trend, you should start optimizing your website for mobile devices. You can use Google’s Mobile-Friendly Test to see if your website is mobile-friendly. If not, then you should optimize the following and more for mobile devices:
- Text readability
- Link and navigation clickability
- Page responsiveness
- Loading speed
- Button size
Taking care of the elements that you need to optimize for mobile devices will provide your target audience with a better user experience when they visit your website. They will have a pleasant time browsing through your products no matter what device they are using.
Start Boosting Your Sales Through SEO
eCommerce is a highly competitive field that can be hard to succeed in, especially if you are new to the industry. Luckily, you can rely on cutting-edge SEO strategies to help you have a chance to compete with other companies.
Following the strategies discussed above will make your online store more visible to your target audience and provide your customers with better user experiences. If you are successful, you will see a growth in your company’s following and an increase in your sales.
For more information on how you can utilize SEO and other digital marketing techniques for your business, read the articles posted on our blog. We have resources that can be useful to any businessperson and marketer, whether beginner or experienced.