In today’s digital age, businesses rely heavily on their databases to store and manage customer information and marketing performance metrics.
Recent studies show that your sales and marketing departments lose approximately 546 hours annually from bad data.
However, just like a physical space, databases can become cluttered and disorganized, leading to missing data. This is where the concept of data hygiene comes in.
Data hygiene or data cleansing, refers to regularly reviewing, organizing, and removing outdated, irrelevant, or duplicate data information from your data set or Customer Relationship Management (CRM) platform.
Maintaining a clean and accurate data set is crucial for the success of any marketing strategy, and ultimately, revenue generation. A cluttered database can lead to problems, such as inaccurate data analytics, ineffective business decisions, and decreased Return On Investment (ROI).
A digital housekeeper, or marketing operations professional, can help you regularly review and maintain your customer data, ensuring that it stays clean and organized.
The Benefits of Outsourcing Data Cleaning
The benefits of data cleaning and outsourcing data cleansing are many and can significantly aid any business looking to improve its marketing efforts.
This section will explore the top three benefits of outsourcing this task to a specialized vendor: cost savings, time savings, and expertise.
- Cost savings: Hiring specialized data analysts or data scientists can be more cost-effective than hiring in-house staff or training existing employees. Vendors often have a set data cleaning process, avoiding structural errors that someone less experienced might face.
- Time savings: Outsourced vendors can often complete the data cleansing process more quickly, allowing marketers to focus on other tasks. They can review and remove outdated or irrelevant information in a fraction of the time it would take an in-house staff.
- Expertise: Vendors have specialized knowledge and tools to efficiently and effectively clean dirty data. They know how to remove irrelevant data and can help you identify areas where your data quality may be lacking.
In other words, outsourcing database cleanup to a specialized vendor can significantly benefit any business looking to improve its business intelligence.
How a Clean Database Can Improve Marketing ROI
The importance of data cleansing is crucial for any business decision-making process, such as marketing strategies and ROI validation.
Having poor-quality data can directly affect business decisions in several ways. Only complete or correct data will lead to accurate data analysis and reporting, saving resources and lost opportunities.
However, if you don’t take care of your dataset by leaving it dirty, you might face problems such as inaccurate reporting, ineffective targeting, and even legal issues.
Hiring a digital housekeeper to assist with data cleaning is an effective way to ensure that your bad data is taken care of and your data collection stays clean and organized while allowing you to focus on more critical tasks, such as growing your business.
How to Choose the Right Vendor for your Database Cleanup Project
Outsourcing your database cleanup to a specialized vendor can be a great way to ensure that your data is accurate, organized, and up-to-date. Keeping a database clean and organized is time-consuming, requiring specialized knowledge and expertise.
When thinking about outsourcing to help clean your business’ data, there are several best practices they must follow, as dealing with customers’ personal information is a delicate matter regulated by law.
Look for data analysts with a proven track record of success in data cleaning. It is also essential to consider the vendor’s size and resources by enquiring their level of expertise in data science.
Both references and case studies can provide valuable insights into a vendor’s experience level and ability to deliver results.
It’s essential to determine the level of communication and collaboration required for the project. A good vendor should work closely with you throughout the project, providing regular updates and progress reports.
Let Interrupt Media Clean Up your Database
Do you need help with a cluttered and disorganized database? Let Interrupt Media help. Our team of expert digital data housekeepers can help you achieve a clean and accurate data set that will improve marketing ROI.
Our team has the specialized knowledge powered up with tools to efficiently and effectively review, organize and remove outdated or irrelevant information from your database while allowing you to focus on more critical tasks.
Don’t let a poor quality of data hold your business back. Contact us today, and let us help you achieve the high-quality type of data that will improve marketing ROI.